Marketing Degree in Knoxville, TN — Salary & ROI 2026
Marketing degree analysis for Knoxville, TN. COL-adjusted salary data, local tuition costs, ROI calculator, and job market outlook.
Starting Salary
$47K
COL-adjusted
Mid-Career
$72K
COL-adjusted
ROI Payback
4.5 yrs
in Knoxville
Cost of Living
85
index (100 = avg)
Marketing in Knoxville, TN Overview
While Knoxville has a smaller college scene with 5 institutions, Marketing students benefit from lower tuition costs. Room and board averages $10,300/year, and the car-friendly layout shapes the student experience. Marketing enrollment is stable nationwide, with steady demand for graduates skilled in Digital Marketing and Market Research. The adjusted starting salary in Knoxville is approximately $46,750, growing to $72,250 by mid-career.
Category
Business
Local Colleges
5
Public Tuition
$8,792/yr
Private Tuition
$47,660/yr
Room & Board
$10,300/yr
Avg Fin. Aid
$10,344/yr
Unemployment
6.6%
Graduation Rate
47%
Marketing Salary in Knoxville (COL-Adjusted)
Salaries adjusted for Knoxville's cost of living index of 85 (national average = 100).
Note: National average Marketing salary: $55,000 starting, $85,000 mid-career, $110,000 senior level.Knoxville adjustment factor: 0.85x based on the local cost of living index.
Marketing ROI Calculator for Knoxville
Estimate your return on investment for a Marketing degree using local Knoxville tuition and cost of living data.
Public avg: $8,792 | Private avg: $47,660
Knoxville avg aid: $10,344/yr
Federal avg: 6.5% | Private: 4-14%
Total Education Cost
$76,368
tuition + room & board - aid
Annual Earnings Premium
$17,000
vs HS diploma in Knoxville
ROI Payback Period
4.5 years
to break even
Lifetime Return in Knoxville
$433,632
Lifetime earnings premium ($510,000) minus total education cost ($76,368)
Student Loan Payoff for Marketing in Knoxville
Standard Plan (10 years)
Aggressive Plan (5 years)
Colleges in Knoxville for Marketing
University of Tennessee
public
$13,264/yr
$53,056 total
Pellissippi State Community College
public
$4,320/yr
$17,280 total
Community Colleges (2-Year Transfer)
Pellissippi State Community College
$4,320/yr
Top Employers for Marketing in Knoxville
Knoxville offers opportunities in Financial services, Consulting firms, Fortune 500 companies for Marketing graduates. National top employers in this field include:
Key Knoxville Hiring Sectors for Business
Financial services
Consulting firms
Fortune 500 companies
Startups
Marketing agencies
Common Marketing Job Titles
Marketing in Nearby Tennessee Cities
Nashville, TN
$51K starting · COL 92
35 colleges
Memphis, TN
$51K starting · COL 93
22 colleges
Chattanooga, TN
$44K starting · COL 80
5 colleges
Clarksville, TN
$50K starting · COL 90
9 colleges
Murfreesboro, TN
$50K starting · COL 91
10 colleges
Franklin, TN
$65K starting · COL 118.5
4 colleges
Jackson, TN
$45K starting · COL 82.5
3 colleges
Johnson City, TN
$58K starting · COL 105
6 colleges
Other Business Majors in Knoxville
Business Analytics
$66K starting · 2 yr ROI
Finance
$60K starting · 3.5 yr ROI
Economics
$55K starting · 4 yr ROI
Information Systems
$43K starting · 3.3 yr ROI
Supply Chain Management
$43K starting · 3.5 yr ROI
Operations Management
$43K starting · 3.8 yr ROI
Accounting
$53K starting · 3.8 yr ROI
Real Estate
$43K starting · 4 yr ROI
Marketing Degree in Knoxville — FAQ
Data Sources: Salary data from BLS Occupational Outlook Handbook. Cost of living from BLS Regional Data. College data from NCES/IPEDS. Updated March 2026.
Explore More
Compare Marketing ROI in other cities, or explore other majors in Knoxville.