Marketing Degree in Springfield, MA — Salary & ROI 2026
Marketing degree analysis for Springfield, MA. COL-adjusted salary data, local tuition costs, ROI calculator, and job market outlook.
Starting Salary
$73K
COL-adjusted
Mid-Career
$113K
COL-adjusted
ROI Payback
5 yrs
in Springfield
Cost of Living
133
index (100 = avg)
Marketing in Springfield, MA Overview
Springfield, Massachusetts (pop. 155,929) has 6 colleges offering Marketing programs. The local cost of living index of 133 is higher than average, so budget accordingly, with average rent near campus at $1,238/month. Marketing enrollment is stable nationwide, with steady demand for graduates skilled in Digital Marketing and Market Research. The adjusted starting salary in Springfield is approximately $73,150, growing to $113,050 by mid-career.
Category
Business
Local Colleges
6
Public Tuition
$11,943/yr
Private Tuition
$42,786/yr
Room & Board
$21,289/yr
Avg Fin. Aid
$7,962/yr
Unemployment
5.7%
Graduation Rate
49%
Marketing Salary in Springfield (COL-Adjusted)
Salaries adjusted for Springfield's cost of living index of 133 (national average = 100).
Note: National average Marketing salary: $55,000 starting, $85,000 mid-career, $110,000 senior level.Springfield adjustment factor: 1.33x based on the local cost of living index.
Marketing ROI Calculator for Springfield
Estimate your return on investment for a Marketing degree using local Springfield tuition and cost of living data.
Public avg: $11,943 | Private avg: $42,786
Springfield avg aid: $7,962/yr
Federal avg: 6.5% | Private: 4-14%
Total Education Cost
$132,928
tuition + room & board - aid
Annual Earnings Premium
$26,600
vs HS diploma in Springfield
ROI Payback Period
5 years
to break even
Lifetime Return in Springfield
$665,072
Lifetime earnings premium ($798,000) minus total education cost ($132,928)
Student Loan Payoff for Marketing in Springfield
Standard Plan (10 years)
Aggressive Plan (5 years)
Colleges in Springfield for Marketing
Western New England University
private
$42,228/yr
$168,912 total
Springfield College
private
$43,344/yr
$173,376 total
Community Colleges (2-Year Transfer)
Springfield Technical Community College
$5,760/yr
Top Employers for Marketing in Springfield
Springfield offers opportunities in Financial services, Consulting firms, Fortune 500 companies for Marketing graduates. National top employers in this field include:
Key Springfield Hiring Sectors for Business
Financial services
Consulting firms
Fortune 500 companies
Startups
Marketing agencies
Common Marketing Job Titles
Marketing in Nearby Massachusetts Cities
Boston, MA
$75K starting · COL 137
24 colleges
Worcester, MA
$64K starting · COL 117
11 colleges
Cambridge, MA
$73K starting · COL 133
6 colleges
Lowell, MA
$62K starting · COL 112.5
5 colleges
Brockton, MA
$60K starting · COL 108.5
5 colleges
Quincy, MA
$71K starting · COL 128.5
4 colleges
New Bedford, MA
$56K starting · COL 102.5
4 colleges
Lynn, MA
$65K starting · COL 118.5
4 colleges
Other Business Majors in Springfield
Business Analytics
$104K starting · 2 yr ROI
Finance
$93K starting · 3.5 yr ROI
Economics
$86K starting · 4 yr ROI
Information Systems
$67K starting · 3.3 yr ROI
Supply Chain Management
$67K starting · 3.5 yr ROI
Operations Management
$67K starting · 3.8 yr ROI
Accounting
$82K starting · 3.8 yr ROI
Real Estate
$67K starting · 4 yr ROI
Marketing Degree in Springfield — FAQ
Data Sources: Salary data from BLS Occupational Outlook Handbook. Cost of living from BLS Regional Data. College data from NCES/IPEDS. Updated March 2026.
Explore More
Compare Marketing ROI in other cities, or explore other majors in Springfield.