Marketing Degree in Plano, TX — Salary & ROI 2026
Marketing degree analysis for Plano, TX. COL-adjusted salary data, local tuition costs, ROI calculator, and job market outlook.
Starting Salary
$47K
COL-adjusted
Mid-Career
$72K
COL-adjusted
ROI Payback
3.4 yrs
in Plano
Cost of Living
85
index (100 = avg)
Marketing in Plano, TX Overview
Plano, Texas (pop. 285,494) has 9 colleges offering Marketing programs. The local cost of living index of 85 keeps student expenses low, with average rent near campus at $849/month. Marketing enrollment is stable nationwide, with steady demand for graduates skilled in Digital Marketing and Market Research. The adjusted starting salary in Plano is approximately $46,750, growing to $72,250 by mid-career.
Category
Business
Local Colleges
9
Public Tuition
$2,220/yr
Private Tuition
$39,702/yr
Room & Board
$12,277/yr
Avg Fin. Aid
$15,063/yr
Unemployment
4.7%
Graduation Rate
57%
Marketing Salary in Plano (COL-Adjusted)
Salaries adjusted for Plano's cost of living index of 85 (national average = 100).
Note: National average Marketing salary: $55,000 starting, $85,000 mid-career, $110,000 senior level.Plano adjustment factor: 0.85x based on the local cost of living index.
Marketing ROI Calculator for Plano
Estimate your return on investment for a Marketing degree using local Plano tuition and cost of living data.
Public avg: $2,220 | Private avg: $39,702
Plano avg aid: $15,063/yr
Federal avg: 6.5% | Private: 4-14%
Total Education Cost
$57,988
tuition + room & board - aid
Annual Earnings Premium
$17,000
vs HS diploma in Plano
ROI Payback Period
3.4 years
to break even
Lifetime Return in Plano
$452,012
Lifetime earnings premium ($510,000) minus total education cost ($57,988)
Student Loan Payoff for Marketing in Plano
Standard Plan (10 years)
Aggressive Plan (5 years)
Colleges in Plano for Marketing
Collin College University Center
public
$2,220/yr
$8,880 total
Community Colleges (2-Year Transfer)
Collin College
$2,220/yr
Top Employers for Marketing in Plano
Plano offers opportunities in Financial services, Consulting firms, Fortune 500 companies for Marketing graduates. National top employers in this field include:
Key Plano Hiring Sectors for Business
Financial services
Consulting firms
Fortune 500 companies
Startups
Marketing agencies
Common Marketing Job Titles
Marketing in Nearby Texas Cities
Houston, TX
$63K starting · COL 115
90 colleges
San Antonio, TX
$66K starting · COL 120
58 colleges
Dallas, TX
$57K starting · COL 104
82 colleges
Austin, TX
$59K starting · COL 107
30 colleges
Fort Worth, TX
$56K starting · COL 101
19 colleges
El Paso, TX
$51K starting · COL 93
38 colleges
Arlington, TX
$51K starting · COL 93.5
14 colleges
Corpus Christi, TX
$45K starting · COL 82
22 colleges
Other Business Majors in Plano
Business Analytics
$66K starting · 2 yr ROI
Finance
$60K starting · 3.5 yr ROI
Economics
$55K starting · 4 yr ROI
Information Systems
$43K starting · 3.3 yr ROI
Supply Chain Management
$43K starting · 3.5 yr ROI
Operations Management
$43K starting · 3.8 yr ROI
Accounting
$53K starting · 3.8 yr ROI
Real Estate
$43K starting · 4 yr ROI
Marketing Degree in Plano — FAQ
Data Sources: Salary data from BLS Occupational Outlook Handbook. Cost of living from BLS Regional Data. College data from NCES/IPEDS. Updated March 2026.
Explore More
Compare Marketing ROI in other cities, or explore other majors in Plano.