Marketing Degree in Houston, TX — Salary & ROI 2026
Marketing degree analysis for Houston, TX. COL-adjusted salary data, local tuition costs, ROI calculator, and job market outlook.
Starting Salary
$63K
COL-adjusted
Mid-Career
$98K
COL-adjusted
ROI Payback
4.1 yrs
in Houston
Cost of Living
115
index (100 = avg)
Marketing in Houston, TX Overview
Houston is one of Texas's top college towns, with 90 institutions and a student population of 71,513. Public tuition averages $10,200/year here — well below the national average, making it a cost-effective choice. Marketing enrollment is stable nationwide, with steady demand for graduates skilled in Digital Marketing and Market Research. The adjusted starting salary in Houston is approximately $63,250, growing to $97,750 by mid-career.
Category
Business
Local Colleges
90
Public Tuition
$10,200/yr
Private Tuition
$56,280/yr
Room & Board
$13,520/yr
Avg Fin. Aid
$13,081/yr
Unemployment
5.2%
Graduation Rate
72%
Marketing Salary in Houston (COL-Adjusted)
Salaries adjusted for Houston's cost of living index of 115 (national average = 100).
Note: National average Marketing salary: $55,000 starting, $85,000 mid-career, $110,000 senior level.Houston adjustment factor: 1.15x based on the local cost of living index.
Marketing ROI Calculator for Houston
Estimate your return on investment for a Marketing degree using local Houston tuition and cost of living data.
Public avg: $10,200 | Private avg: $56,280
Houston avg aid: $13,081/yr
Federal avg: 6.5% | Private: 4-14%
Total Education Cost
$94,880
tuition + room & board - aid
Annual Earnings Premium
$23,000
vs HS diploma in Houston
ROI Payback Period
4.1 years
to break even
Lifetime Return in Houston
$595,120
Lifetime earnings premium ($690,000) minus total education cost ($94,880)
Student Loan Payoff for Marketing in Houston
Standard Plan (10 years)
Aggressive Plan (5 years)
Colleges in Houston for Marketing
University of Houston
public
$11,164/yr
$44,656 total
Rice University
private
$56,280/yr
$225,120 total
Texas Southern University
public
$9,236/yr
$36,944 total
Community Colleges (2-Year Transfer)
Houston Community College
$2,688/yr
Top Employers for Marketing in Houston
Houston offers opportunities in Financial services, Consulting firms, Fortune 500 companies for Marketing graduates. National top employers in this field include:
Key Houston Hiring Sectors for Business
Financial services
Consulting firms
Fortune 500 companies
Startups
Marketing agencies
Common Marketing Job Titles
Marketing in Nearby Texas Cities
San Antonio, TX
$66K starting · COL 120
58 colleges
Dallas, TX
$57K starting · COL 104
82 colleges
Austin, TX
$59K starting · COL 107
30 colleges
Fort Worth, TX
$56K starting · COL 101
19 colleges
El Paso, TX
$51K starting · COL 93
38 colleges
Arlington, TX
$51K starting · COL 93.5
14 colleges
Corpus Christi, TX
$45K starting · COL 82
22 colleges
Plano, TX
$47K starting · COL 85
9 colleges
Other Business Majors in Houston
Business Analytics
$90K starting · 2 yr ROI
Finance
$81K starting · 3.5 yr ROI
Economics
$75K starting · 4 yr ROI
Information Systems
$58K starting · 3.3 yr ROI
Supply Chain Management
$58K starting · 3.5 yr ROI
Operations Management
$58K starting · 3.8 yr ROI
Accounting
$71K starting · 3.8 yr ROI
Real Estate
$58K starting · 4 yr ROI
Marketing Degree in Houston — FAQ
Data Sources: Salary data from BLS Occupational Outlook Handbook. Cost of living from BLS Regional Data. College data from NCES/IPEDS. Updated March 2026.
Explore More
Compare Marketing ROI in other cities, or explore other majors in Houston.