Marketing Degree in Franklin, TN — Salary & ROI 2026
Marketing degree analysis for Franklin, TN. COL-adjusted salary data, local tuition costs, ROI calculator, and job market outlook.
Starting Salary
$65K
COL-adjusted
Mid-Career
$101K
COL-adjusted
ROI Payback
4.4 yrs
in Franklin
Cost of Living
118.5
index (100 = avg)
Marketing in Franklin, TN Overview
While Franklin has a smaller college scene with 4 institutions, Marketing students benefit from lower tuition costs. Room and board averages $15,807/year, and the car-friendly layout shapes the student experience. Marketing enrollment is stable nationwide, with steady demand for graduates skilled in Digital Marketing and Market Research. The adjusted starting salary in Franklin is approximately $65,175, growing to $100,725 by mid-career.
Category
Business
Local Colleges
4
Public Tuition
$10,100/yr
Private Tuition
$32,000/yr
Room & Board
$15,807/yr
Avg Fin. Aid
$15,962/yr
Unemployment
3.6%
Graduation Rate
56%
Marketing Salary in Franklin (COL-Adjusted)
Salaries adjusted for Franklin's cost of living index of 118.5 (national average = 100).
Note: National average Marketing salary: $55,000 starting, $85,000 mid-career, $110,000 senior level.Franklin adjustment factor: 1.19x based on the local cost of living index.
Marketing ROI Calculator for Franklin
Estimate your return on investment for a Marketing degree using local Franklin tuition and cost of living data.
Public avg: $10,100 | Private avg: $32,000
Franklin avg aid: $15,962/yr
Federal avg: 6.5% | Private: 4-14%
Total Education Cost
$103,628
tuition + room & board - aid
Annual Earnings Premium
$23,700
vs HS diploma in Franklin
ROI Payback Period
4.4 years
to break even
Lifetime Return in Franklin
$607,372
Lifetime earnings premium ($711,000) minus total education cost ($103,628)
Student Loan Payoff for Marketing in Franklin
Standard Plan (10 years)
Aggressive Plan (5 years)
Colleges in Franklin for Marketing
Franklin State University
public
$10,603/yr
$42,412 total
Community Colleges (2-Year Transfer)
Franklin Community College
$5,615/yr
Top Employers for Marketing in Franklin
Franklin offers opportunities in Financial services, Consulting firms, Fortune 500 companies for Marketing graduates. National top employers in this field include:
Key Franklin Hiring Sectors for Business
Financial services
Consulting firms
Fortune 500 companies
Startups
Marketing agencies
Common Marketing Job Titles
Marketing in Nearby Tennessee Cities
Nashville, TN
$51K starting · COL 92
35 colleges
Memphis, TN
$51K starting · COL 93
22 colleges
Knoxville, TN
$47K starting · COL 85
5 colleges
Chattanooga, TN
$44K starting · COL 80
5 colleges
Clarksville, TN
$50K starting · COL 90
9 colleges
Murfreesboro, TN
$50K starting · COL 91
10 colleges
Jackson, TN
$45K starting · COL 82.5
3 colleges
Johnson City, TN
$58K starting · COL 105
6 colleges
Other Business Majors in Franklin
Business Analytics
$92K starting · 2 yr ROI
Finance
$83K starting · 3.5 yr ROI
Economics
$77K starting · 4 yr ROI
Information Systems
$59K starting · 3.3 yr ROI
Supply Chain Management
$59K starting · 3.5 yr ROI
Operations Management
$59K starting · 3.8 yr ROI
Accounting
$73K starting · 3.8 yr ROI
Real Estate
$59K starting · 4 yr ROI
Marketing Degree in Franklin — FAQ
Data Sources: Salary data from BLS Occupational Outlook Handbook. Cost of living from BLS Regional Data. College data from NCES/IPEDS. Updated March 2026.
Explore More
Compare Marketing ROI in other cities, or explore other majors in Franklin.