Marketing Degree in Boston, MA — Salary & ROI 2026
Marketing degree analysis for Boston, MA. COL-adjusted salary data, local tuition costs, ROI calculator, and job market outlook.
Starting Salary
$75K
COL-adjusted
Mid-Career
$116K
COL-adjusted
ROI Payback
4.2 yrs
in Boston
Cost of Living
137
index (100 = avg)
Marketing in Boston, MA Overview
Boston is one of Massachusetts's top college towns, with 24 institutions and a student population of 40,388. Public tuition averages $14,167/year here — near the national average for public universities. Marketing enrollment is stable nationwide, with steady demand for graduates skilled in Digital Marketing and Market Research. The adjusted starting salary in Boston is approximately $75,350, growing to $116,450 by mid-career.
Category
Business
Local Colleges
24
Public Tuition
$14,167/yr
Private Tuition
$60,730/yr
Room & Board
$14,423/yr
Avg Fin. Aid
$10,458/yr
Unemployment
4.5%
Graduation Rate
56%
Marketing Salary in Boston (COL-Adjusted)
Salaries adjusted for Boston's cost of living index of 137 (national average = 100).
Note: National average Marketing salary: $55,000 starting, $85,000 mid-career, $110,000 senior level.Boston adjustment factor: 1.37x based on the local cost of living index.
Marketing ROI Calculator for Boston
Estimate your return on investment for a Marketing degree using local Boston tuition and cost of living data.
Public avg: $14,167 | Private avg: $60,730
Boston avg aid: $10,458/yr
Federal avg: 6.5% | Private: 4-14%
Total Education Cost
$114,360
tuition + room & board - aid
Annual Earnings Premium
$27,400
vs HS diploma in Boston
ROI Payback Period
4.2 years
to break even
Lifetime Return in Boston
$707,640
Lifetime earnings premium ($822,000) minus total education cost ($114,360)
Student Loan Payoff for Marketing in Boston
Standard Plan (10 years)
Aggressive Plan (5 years)
Colleges in Boston for Marketing
Boston University
private
$62,360/yr
$249,440 total
Northeastern University
private
$59,100/yr
$236,400 total
University of Massachusetts Boston
public
$14,167/yr
$56,668 total
Community Colleges (2-Year Transfer)
Bunker Hill Community College
$5,760/yr
Roxbury Community College
$5,280/yr
Top Employers for Marketing in Boston
Boston offers opportunities in Financial services, Consulting firms, Fortune 500 companies for Marketing graduates. National top employers in this field include:
Key Boston Hiring Sectors for Business
Financial services
Consulting firms
Fortune 500 companies
Startups
Marketing agencies
Common Marketing Job Titles
Marketing in Nearby Massachusetts Cities
Worcester, MA
$64K starting · COL 117
11 colleges
Springfield, MA
$73K starting · COL 133
6 colleges
Cambridge, MA
$73K starting · COL 133
6 colleges
Lowell, MA
$62K starting · COL 112.5
5 colleges
Brockton, MA
$60K starting · COL 108.5
5 colleges
Quincy, MA
$71K starting · COL 128.5
4 colleges
New Bedford, MA
$56K starting · COL 102.5
4 colleges
Lynn, MA
$65K starting · COL 118.5
4 colleges
Other Business Majors in Boston
Business Analytics
$107K starting · 2 yr ROI
Finance
$96K starting · 3.5 yr ROI
Economics
$89K starting · 4 yr ROI
Information Systems
$69K starting · 3.3 yr ROI
Supply Chain Management
$69K starting · 3.5 yr ROI
Operations Management
$69K starting · 3.8 yr ROI
Accounting
$85K starting · 3.8 yr ROI
Real Estate
$69K starting · 4 yr ROI
Marketing Degree in Boston — FAQ
Data Sources: Salary data from BLS Occupational Outlook Handbook. Cost of living from BLS Regional Data. College data from NCES/IPEDS. Updated March 2026.
Explore More
Compare Marketing ROI in other cities, or explore other majors in Boston.